There’s no question that the hottest topic in business right now is artificial intelligence. This is especially true when it comes to writing assistants and copywriting tools. ChatGPT and other language models can help speed up copywriting workflows and improve the time it takes to get your marketing materials published.
But all that excitement has caused a flood of new AI writing assistants to hit the market. That competition is great for innovation, but it also makes it harder to choose which one is right for you.
Below, we’ll explain what to look for in an AI writing assistant and offer 11 of the best tools to help with everything from writing social media posts to long-form articles.
What Should You Be Looking For In The Best Writing Assistant Software (With AI)?
When choosing a writing assistant, you want to make sure it fits your workflow. Even the best AI assistant won’t be much help if it doesn’t work the way you need it to.
It Needs To Work Where You Do
Some AI writing tools are only web-based, while others have dedicated desktop apps or browser extensions. Make sure the tool you choose works how you already do your writing. For example, if your workflow is based around Google Docs, you’ll need something with a browser extension or desktop app
AI Browsing Capabilities
Most language models have a cut-off point. This means that any information after a certain date is not contained within the model. To overcome this, some AI assistants allow you to enter specific URLs for the AI to reference.
This is most important if you create factual blog posts or longer-form material.
Easy To Use
Some people prefer a writing assistant with a prompt interface, while others may prefer templates and something more similar to a word processor. Whichever you choose, it needs to be easy and intuitive for you.
The purpose of an AI assistant is to speed up your workflow, not bog you down with menus or difficult learning curves
How To Select The Best Writing Assistant Software/AI Proofreader Tool?
The biggest difference among AI writing assistants is their intended purpose. This means what type of content they specialize in. Some try to work well with every type of content, while others focus on things like short-form copywriting.
When choosing an AI writing assistant, the type of content you need to create will have the most influence on your choice. For example, Lavender is mostly for email composition, while Jasper can work well for long-form factual blog posts.
11 Best AI Copywriting/Writing Assistant Software Tools in 2024
Now it’s time for our list of the best AI Copywriting/writing assistant software tools. Whether you need to produce landing pages in bulk or blog posts, there should be something here for every writing situation
1: Jasper AI
Jasper AI is one of the oldest AI writing assistants out there, dating back to when it was named Jarvis.
Jasper is well-funded as a company and they put that funding to good use. Jasper has a host of features to work for different formats of writing. This includes short blogs, longer-form articles, and even video hooks.
Jasper is the most well-rounded AI assistant, but it does fall short if you need help with a specific format, like very long articles exceeding 2000 words. But despite that shortcoming, Jasper is the strong choice for users who need help with a variety of copywriting tasks and are looking for a jack-of-all-trades writing assistant.
Jasper AI Best Features
- Loads of premade templates to fit almost any writing request
- Jasper Workflows allow you to create entire campaigns in one easy interface
- Chat feature allows you to communicate with the tool similar to ChatGPT
- Jasper Art can help with creating royalty-free images for your blog posts or campaigns
Jasper AI Limitations
- Not the best choice for long-form blog posts and articles
- Integrates with SEO tools like SurferSEO, but doesn’t offer any internal SEO features
- You can find a cheaper alternative if you don’t need all of Jasper’s features
Jasper AI Pricing
*No free plans, but Jasper offers a free trial
Creator Plan: $49/month
- 1 user
- 1 brand voice
- 50+ copywriting templates
- 50 knowledge assets (used to improve technical content)
- Browser extension
- SEO mode training
Teams Plan: $99
- Everything in the Creator Plan
- 3 users
- 3 brand voices
- 150 knowledge assets (used to improve technical content)
- Build custom templates
- Collaboration
Business Plan: Contact Jasper for pricing
- Unlimited use of all features
- API Access
- Onboarding and dedicated technical support
Jasper AI Reviews
Capterra: 4.8/5 (1.8K + reviews)
Software Advice: 5/5 (1.8K+ reviews)
G2: 4.7/5 (1.2K+ reviews)
2: Copy AI
Copy AI is an easy-to-use short-form content creation tool that is best for content like short blog posts, emails, landing pages, and similar formats. It’s not suited for long-form content like technical articles or case studies.
However, when writing longer-form pieces Copy AI can still help to give you ideas for specific sections, which can help when building out word counts.
If you need something to help with short, repetitive writing tasks for marketing or branding purposes, Copy AI can be the perfect tool for you.
Copy AI Best Features
- 90+ templates to help you get your writing tasks started fast
- The brand voice feature works well when creating content for different channels
- Save previous instructions to be applied to all writing tasks
- Unlimited brand voices in all plans
- Free plan with 2,000 words per month
Copy AI Limitations
- Easily detectable as AI so use it when appropriate
- Only works for shorter writing tasks
- Basic formatting options in the text editor
Copy AI Pricing
Free Plan: $0/month
- 1 user
- 2000 words per month
- Chat
- 200 bonus credits for additional features
Pro Plan: $36/month
- 20 users
- Unlimited words and chat
- 500 Workflow credits
Team Plan: $186/month
- Unlimited use of all features
- 3,000 Workflow credits
Growth Plan: $1,000/month
- 75 users
- 20,000 Workflow credits
Scale Plan: $3,000/month
- 200 users
- 75,000 Workflow credits
Copy AI Reviews
Capterra: 4.4/5 (58 reviews)
Software Advice: 4.5/5 (58 reviews)
G2: 4.7/5 (177 reviews)
3: Grammarly
Grammarly is mostly a writing assistant and proofreader, but they have added AI writing prompts as well as features to rewrite sentences when needed. AI writing prompts can be used for ideation, email replies, topic ideas, and formatting.
Grammarly is probably the most well-known writing assistant due to their marketing campaigns. But it’s a strong AI language product that offers versatility and a great free plan if all you need is the proofreading features.
Grammarly also boasts a browser extension, a dedicated desktop and mobile app, and a browser-based editor. This means you can use its many features regardless of what app you happen to use for your writing.
Grammarly Best Features
- If all you need is an ai proofreading tool, the free plan is a great choice for those on a budget
- The best tool for improving writing or spotting possible errors
- Options to adjust the tone of writing content for the intended audience
- Works from right inside your favorite apps such as Google Docs
- 100 free AI prompts and unlimited basic error detection on the free plan
- No learning curve
Grammarly Limitations
- Won’t create fully-written articles and requires input from a writer
- The desktop app can be slow
- It can make your writing too simple if you adhere to every suggestion
Grammarly Pricing
Free Plan: $0/month
- 100 AI prompts
- Unlimited critical error detection for spelling, grammar, and punctuation.
- Tone detection
- Consciousness detection and suggestions
Premium Plan: $12/month (annual billing)
- 1000 generative AI prompts for ideas, rewrites, and more
- Additional detection for consistency
- Full-sentence rewriting and formatting
- Word selection assistance
Business Plan: $45/month (annually billed)
- 3 users (add more for a fee)
- 2000 AI prompts per user
- Account roles and permissions
Grammarly Reviews
Capterra: 4.8/5 (6.9K + reviews)
Software Advice: 4.5/5 (6.9K+ reviews)
G2: 4.7/5 (5.7K+ reviews)
4: Rytr
Rytr is a budget-friendly AI writing tool that can be a great introduction for those who are new to these types of generative AI apps. Rytr has a decent free plan so you can definitely get a feel if it’s right for you without having to risk any money.
It works well for short writing assignments and tasks like emails, product descriptions, social media posts, or blog posts.
The interface is very intuitive and if you can use a word processor, you can easily jump in Rytr without the need for much instruction at all.
Another nice feature is you can request up to 3 variants with each writing prompt. Pick your favorite or combine elements of each one to create something new.
The Rytr output isn’t always “publish-ready”, but then again, all AI content should be edited before release. However, Rytr’s output can have more issues than other tools on this list. One example is that Rytr-created blog posts often don’t have an intro or an outro. This can make for a jarring reading experience if left as-is.
Rytr Best Features
- A strong free plan works well and offers a nice no-risk way to experience the product
- The interface is very easy to use
- Choose from 40+ tones of voice to customize your writing for casual to formal
- Image creation
- Works well for short-form content
- Paid plans are inexpensive
Rytr Limitations
- Output is grammatically correct, but longer content needs editing to be more human – some passages don’t make sense
- Lacks advanced writing features needed for complex writing, SEO, or longer blog posts
Rytr Pricing
Free Plan: $0/month
- 10k characters per month
- 5 images per month
- 40+ use cases
- 20+ tones
- 30+ languages
Saver Plan: $9/month
- Everything in the free plan
- 100k characters per month
- 20 images
- Create custom use cases
Unlimited Plan: $29/month
- Everything in the Saver Plan
- Unlimited characters
- 100 images per month
- Dedicated account manager
- Premium email/chat support
Rytr Reviews
Capterra: 4.6/5 (15 reviews)
Software Advice: 4.5/5 (16 reviews)
G2: 4.7/5 (780 reviews)
5: ChatGPT
ChatGPT is probably the most well-known writing assistant. In fact, many people simply refer to AI writing as “ChatGPT” regardless of the source.
ChatGPT can be a good option for those needing writing assistance. The free plan has very few limitations. However, ChatGPT is 100% prompt-based, so there are no extra tools or interface options. This makes it incredibly easy to use but getting exactly what you want can be difficult compared to other tools specifically designed for certain kinds of content.
It does work great for creating list ideas or topic ideas. The prompt features allow you to keep asking questions until you get the ideas or suggestions you need.
You can also paste text into the interface and ask ChatGPT to find any errors or issues. The text limit has changed recently and it’s currently below 3K characters per prompt, which is a limitation.
The paid and free plans are simple with ChatGPT. There’s the free plan which uses version 3.5 of the language model. The paid version uses version 4.0 which can be better in many cases. However, some users have found that 4.0 can be more susceptible to providing false information.
The paid plan also allows you to direct ChatGPT to specific URLs to use as a source or to summarize.
ChatGPT Best Features
- Prompt-based interface is just like talking to an assistant
- Generous free plan
- Go back and forth with the AI to flesh out ideas or find inspiration on various topics
- Library of plugins for extended features
ChatGPT Limitations
- No specific tools for things like SEO or formatting the output
- The paid plan doesn’t offer that many additional features
ChatGPT Pricing
Free Plan: $0/month
- Access to ChatGPT 3.5
- Unlimited output although individual prompts can be limited per hour to approximately 40
Premium Plan: $20/month
- Access to ChatGPT 4.0
- Browsing support
- Priority access during busy times
ChatGPT Reviews
Capterra: 4.5/5 (31 reviews)
Software Advice: 4.5/5 (30 reviews)
G2: 4.7/5 (401 reviews)
6: Article Forge
Article Forge can be a good alternative if you need a high number of shorter articles. Anything over 750 words and the quality starts to become quite random, with some articles being good and others being almost nonsensical.
Article Forge is focused on automation and this is evident with their WordPress integration. Article Forge can be set up to publish directly to WordPress and include images or videos where needed.
There are also built-in SEO tools as well as integrations with third-party SEO services. You will want someone with SEO knowledge to check each article if you plan on using the built-in SEO tools. Producing a lot of articles with an overzealous keyword strategy can cause your site to be labeled as spam, so use caution.
Overall, if automation and bulk content are your goals, then Article Forge can fit the bill.
Article Forge Best Features
- Quickly create articles in bulk
- Built-in SEO tools along with integration for outside SEO services like RankerX
- WordPress Integration
- Gets good scores when it comes to plagiarism
Article Forge Limitations
- Output will need to be more carefully checked than some other tools
- Need to provide complete headings and subheadings to get the best results
Article Forge Pricing
*No free plan but Article Forge does offer a 5-day free trial
Standard Plan: $13/month
- 250K words (100k words $27/month – 250K words $57/month – 500K words $127/month)
- Automatic blog posting
- Bulk generator
- API Access
Business Plan: Contact Article Forge for pricing
- Over 500K words per month
- Custom user accounts
- Dedicated account manager
Article Forge Reviews
Capterra: 4/5 (6 reviews)
Software Advice: 4/5 (7 reviews)
G2: 4.2/5 (52 reviews)
7: Lavender
If you struggle to write business emails or find that your emails don’t get the response you want, Lavender may be able to help.
This AI writing tool specializes in email composition and sales copy to help you get those leads to agree to a meeting or accept your offer.
Most of the features are built around email and Lavender uses sliders so you can adjust the tone of each email it produces. It also has selections for general emails or cold emails.
The results can be somewhat unpredictable but you can simply ask it to regenerate any response until you get something you like. One of the best features is to feed it what you already have written and then ask it to rewrite sentences.
Most people who struggle with emails know what they want to say but just can’t quite put it into words. Lavender helps with that aspect of email composition and that’s probably its best feature.
There is also a host of analytics included to measure which emails are working the best.
Lavender Best Features
- Built specifically for email marketing and cold email generation
- Comes in handy when you know what you want to say but can’t quite put it into words
- Lots of analytics to track your email and fine-tune your campaigns
- The mobile preview shows how your carefully crafted email will look on a small screen
Lavender Limitations
- It won’t instantly create the perfect email and requires some work to get the best results
- Analytics are good but can be a bit overwhelming at first
- Personalization can be hit or miss and depends on what information it can scrape from sites like LinkedIn
Lavender Pricing
Free Plan: $0/month
- Analyze 5 emails per month
- 5 personalization assistant uses per month
- 1-week access to the Pro version
Starter Plan: $29/month
- Unlimited email analysis
- Unlimited personalization uses
- Mobile view and optimization
- Coaching analytics to improve your response rates
Pro Plan: $49/month
- Unlimited everything
- Full integrations with Outreach, Salesloft, Hubspot, and Groove
- Priority support
Teams Plan: $69/month
- Unlimited everything
- Team metrics and leaderboards
- Team and manager dashboards
- Dedicated support manager
Lavender Reviews
Capterra: 5/5 (3 reviews)
Software Advice: *not available yet
G2: 4.9/5 (56 reviews)
8: Wordtune
Wordtune falls somewhere between a grammar checker and a full-blown AI writing tool. Instead of creating entire blog posts, it focuses on improving what you already have. It can also repurpose what you already have by expanding or paraphrasing it for different uses.
Although that may sound simple, you can use it in creative ways. For example, adding context to a section you have already written. You can also use the paraphrase feature to turn your blog posts into shorter social media posts.
Wordtune refers to its generative features as “Spices” and they can be used to add to a section or provide statistics.
Overall, it’s a handy tool that fills an interesting niche within the AI writing space.
Wordtune Best Features
- Paraphrase and expand options let you quickly adjust or repurpose content for different channels
- Retains the feel of what you have already written
- Clean UI is easy to use and doesn’t get in the way of your work
Wordtune Limitations
- No offline mode
- Doesn’t provide any additional features or editing tools to streamline your overall writing workflow
Wordtune Pricing
Free Plan: $0/month
- 10 rewrites per day
- 10 Spices per day
- 3 summaries per day
Plus Plan: $9.99/month
- 30 rewrites per day
- 30 Spices per day
- 5 summaries per day
- Unlimited text recommendations
Unlimited Plan: $14/month
- Unlimited everything
- Premium support
Business Plan: Contact Wordtune for pricing
- Unlimited everything
- SSO
- Brand Tone
- Traceless security mode
- Dedicated account manager
Wordtune Reviews
Capterra: 4.8/5 (1.8K + reviews)
Software Advice: 5/5 (1.8K+ reviews)
G2: 4.7/5 (1.2K+ reviews)
9: Writesonic
Writesonic is a powerful suite of AI writing tools that, as a package, is very similar to Jasper. Writesonic works well for many different kinds of writing, from social media posts to long-form SEO content pieces.
Powered by GPT 3.5/4, you get the power of ChatGPT but with more tools designed for content creators beyond just prompts.
Writesonic has plenty of templates to help you get started with landing pages, blog posts, and more. You can also choose from a variety of chatbots that interact with you in different ways to customize your experience.
Overall, Writesonic is a powerful tool that works well for almost every type of writing. If you like the output of ChatGPT but want more customization and workflow features, take a look at Writesonic
Writesonic Best Features
- ChatGPT 4 output can be superb given the right prompts
- Additional chat and bot tools exceed most other writing assistants
- Botsonic feature lets you import your own content to train the AI
Writesonic Limitations
- Using ChatGPT 4 output burns through your word credits faster
- The basic features of Wordsonic can be duplicated with a free ChatGPT account
Wordsonic Pricing
Free Plan: $0/month
- 10,000 words per month
- Powered by GPT 3.5
- Image generator
- Sonic Editor
- Chatsonic
- 100+ templates
- WordPress export
Small Team Plan: $13/month
- 100,000 words per month (less if using ChatGPT 4 output)
- Factual and personalized article writing features
- API Access
- Bulk content creation
Freelancer Plan: $16/month
- Unlimited words (ChatGPT 3.5 only)
- Image generator
- Sonic Editor
- Chatsonic
- 100+ templates
- WordPress export
Enterprise Plan: $500+
- Unlimited words
- SSO
- Custom templates
- Free training
- Priority processing during busy periods
Wordsonic Reviews
Capterra: 4.8/5 (1.8K+ reviews)
Software Advice: 5/5 (1.8K+ reviews)
G2: 4.7/5 (1.7K+ reviews)
10: Hemingway App
The Hemingway app is similar to Grammarly and they have also added a new AI writing assistant for sentence rewrites and other generative tasks.
If you want something lightweight that you can simply paste your work into, then Hemingway is probably the easiest choice. There is nothing to learn when using Hemingway as the AI analyzes your writing and then highlights each error it finds with a different color.
This makes scanning your document for issues very easy. With Grammarly, you have to click on each underlined section to learn what the suggestion is. So in that regard, Hemingway can be faster.
One big difference between Hemingway and virtually all other writing assistants is that you only pay for it once. There are no recurring charges, you simply pay a one-time fee of $19.95 and you own the app.
To access the generative AI features like sentence rewriting, you will still need to pay $10 per month. But this can be combined with the free web version and doesn’t require the paid app.
Hemingway Editor Best Features
- Simplified interface makes it easy to spot errors in your entire document
- One-time purchase price can save you a lot of money over other options
- Free version still delivers powerful grammar-checking tools
Hemingway App Limitations
- Free plan doesn’t offer a browser extension or a desktop app
- Generative tools limited to sentence rewriting
Hemingway App Pricing
Free Plan: $0/month
- Unlimited words
- Grammar, spelling, and grade-level checking
App Purchase: $19/one-time fee
- Mac or PC desktop app
- Same editing as the free version but works anywhere
Plus Plan: $10/month
- 5000 AI sentences per month
- Instant sentence rewrite suggestions
- Free 2-week trial with 200 AI sentences
Hemingway App Reviews
Capterra: 4.4/5 (11 reviews)
Software Advice: 4.5/5 (11 reviews)
G2: 4.3/5 (46 reviews)
11: Anyword
Anyword is made for those who need help with creating marketing copy. Specifically landing pages, but it also works for other websites or email copywriting.
Anyword has a huge number of templates to help you get started and most are focused around marketing purposes. However, there are a few templates for other types of writing which can be useful.
Anyword is unique in that it always offers several output variations so you can immediately compare each one to see which direction you like best.
The whole interface is very easy to use and you won’t need to spend time figuring out menus or commands.
Anywaord also allows for formulas to be applied so you can achieve consistent formatting and tone across all of your different content.
Overall, if you are looking for a marketing-focused AI writing assistant, Anyword has some great options to help you improve your productivity.
Anyword Best Features
- Easy to use interface feels intuitive and never gets in the way
- Lots of tools to help you customize your brand voice and content
- Over 100 templates
- Produces several variations to help you dial in your content
Anyword Limitations
- Web-based only
- Higher-tier pricing plans can get expensive
Anyword Pricing
Free Plan: $0/month
- 10,000 words per month
- Powered by GPT 3.5
- Image generator
- Sonic Editor
- Chatsonic
- 100+ templates
- WordPress export
Starter Plan: $39/month
- Marketing templates
- Unlimited copy generation
- Predictive performance scores & analytics
- Blog Wizard with plagiarism checker
- Use Anyword on ChatGPT, Google Docs, Notion & more with the Google Chrome extension
Data-Driven Plan: $79/month
- Everything in the Starter Plan
- 3 users
- Unlimited 1-Click Boost Performance & Content Improver
- 100+ marketing templates
- Predictive performance scores & analytics
- Blog Wizard with plagiarism checker
Business Plan: $349/month
- Everything in the Data-Driven Plan
- Includes 3 seats
- Connect your marketing channels with unlimited rows (copy assets)
- Unlimited access to Copy Intelligence with past performance copy analytics
- Rank your generated content against your existing content
- Automated A/B testing
- Extended brand voice features
- Onboarding assistance
Anyword Reviews
Capterra: 4.8/5 (386 reviews)
Software Advice: 5/5 (386 reviews)
G2: 4.8/5 (1.2K+ reviews)
Tips To Get The Most Out Of The Best Writing Assistant Software (With AI)
The release of ChatGPT has made writing assistants and AI the hot topic among business leaders, entrepreneurs, and business owners.
While these tools can greatly improve productivity and reduce costs, it’s important to remember to use them in the right situations. If overused, you run the risk of watering down your brand image for the sake of short-term productivity boosts.
For example, if you manage a fashion brand and want to create a blog post on this summer’s hottest fashion trends, an AI tool may not be the best choice. Your customers likely want your brand’s unique take on upcoming trends. For that type of writing, you still want the human touch.
Many of these tools have features so you can adjust your brand voice, but these are fairly broad, such as choosing formal or casual. If your brand voice happens to be witty and sarcastic, then an AI tool won’t be able to duplicate that.
Finally, you will want to proofread everything that is AI-generated before publishing. ChatGPT 4 has become notorious for citing references that simply don’t exist. So you’ll want someone with knowledge in the field you’re writing about to carefully check the output, especially if you’re putting your company’s name on it.
Just like any tool, the key is to use AI writing assistants in the right circumstances. If you do that, you should enjoy substantial productivity increases and cost reductions. But if overused, you may find the drawbacks can start to outweigh the benefits.
