Key Takeaways
- This list includes 27 of the best SaaS blogs across key focus areas
- Following these blogs provides an invaluable competitive advantage
- You’ll discover insights on go-to-market tactics, metrics analysis, sales enablement, and more
Let’s face it – staying on top of the latest SaaS trends and techniques can feel utterly overwhelming. 😵
As a SaaS marketer myself, I’ve spent countless hours sifting through hundreds of blogs and podcasts trying to uncover the truly insightful ones.
It’s a constant battle to filter out the noise and find the signal. And who has time for that?!
That’s why I took one for the team and tirelessly researched the best of the best SaaS blogs for you.
After reviewing over 50 blogs, here are my top 27 picks. I evaluated each on:
- 💡Compelling perspectives
- 🔬In-depth analysis
- 📈Trends you can actually apply
Throughout this post, you’ll discover blogs covering everything from go-to-market tactics to metrics analysis to sales enablement.
Following these blogs provides an invaluable competitive advantage by helping you:
- 🚀 Launch innovative strategies before your competitors
- 📊 Optimize your performance based on hard data
- 🤝 Build meaningful customer relationships
So buckle up for the comprehensive guide to the 27 SaaS blogs that will take your industry knowledge to the next level in 2024!
Criteria for Selecting the Top SaaS Blogs
When it came to picking the cream of the crop SaaS blogs, I had to establish some clear criteria.
With hundreds of blogs in the space, things can get muddy quickly. I definitely didn’t want this list to become a random mishmash of blogs.
So, I developed a methodology focused on four key factors:
a. Frequency of Publishing High-Quality, Relevant Content
The blogs on this list publish new content at least once a week.
Many actually publish multiple times per week or even daily.
This ensures you have a constant stream of relevant insights hitting your inbox.
And it’s not just about quantity – these blogs also deliver quality.
Their content is:
- 🔎 Thoroughly researched – not just opinion pieces.
- 📜 Well-written – a pleasure to read and easy to digest.
- 💡 Actionable – practical tips you can implement right away.
This combination of frequent, high-quality content is essential. It’s what separates the best SaaS blogs from the mediocre ones.
b. Strength of Insights and Actionable Advice
The blogs included go beyond surface-level tips and generic advice.
They offer truly unique perspectives and compelling insights you won’t find elsewhere.
And their advice is specifically tailored to help SaaS professionals like you and me.
For example, some of my favorite types of posts are:
- 📊 Data-driven analysis – leveraging hard data for optimization.
- 🤝 Founder interviews – wisdom from those who’ve built successful SaaS companies.
- 🔬 Deep dives on specific strategies – intricate breakdowns of what works.
Their insights come from years of hands-on experience, research, and testing.
You can trust the advice and immediately take action on it for your SaaS business.
c. Diversity of Perspectives and Niche Focuses
The blogs on this list cover a wide spectrum of topics important to SaaS professionals:
- 📱 Product-led growth
- 💸 Metrics and financials
- 💬 Sales conversations
- 🔍 SEO and content marketing
- 🤝 Customer Success
And each blog has its own unique angle and niche.
So you get diverse perspectives on the SaaS space – not just repetitive information.
This diversity of both niche focuses and viewpoints gives you a truly comprehensive industry education.
d. Authority and Influence of Bloggers
The bloggers behind these sites are experts in their fields.
They are founders, VCs, analysts, CMOs, and more.
Their authority and influence help them get exclusive insider information and interviews you won’t find anywhere else.
Following influential bloggers helps you tap into insider knowledge and stay on the cutting edge of the industry.
For example, SaaStr founder Jason Lemkin is among the most well-known SaaS bloggers. His insights and network are unmatched.
27 Best SaaS Blogs to Follow in 2024
Now that you know how I picked these blogs, let’s dive into the list!
1. SaaStr
Founded by Jason Lemkin, SaaStr is by far one of the most popular SaaS blogs out there. With new posts almost daily, it’s a must-follow for anyone in the SaaS space.
Jason offers in-depth analysis on everything from fundraising tactics to hiring tips to future SaaS trends. He has unparalleled access to ultra-successful SaaS operators, whom he interviews on the blog.
Whether you’re a founder, marketer, sales rep, or VC, SaaStr likely has advice tailored precisely to you.
2. Close
Close’s blog focuses specifically on SaaS sales strategies and actionable sales advice.
With new posts multiple times a week, they offer a constant stream of tactical tips to improve SaaS sales processes.
Some of my favorite types of posts on Close include:
- 📈 Data-driven sales insights
- 📱 Productivity tips for sales reps
- 💰 Pricing and compensation strategies
If you want to crush your sales quotas, Close needs to be on your must-read list.
3. GTMnow
GTMnow publishes advice exclusively tailored for go-to-market (GTM) strategies at SaaS companies.
Their content covers topics like:
- 💸 Monetization models
- 📈 Growth marketing tactics
- 🤝 Customer success workflows
They frequently interview VP-level GTM professionals at leading SaaS companies like UiPath, Calendly, and Gong.
If you’re focused on strategically scaling and monetizing your SaaS, GTMnow is a fantastic resource.
4. Gong
Gong leverages its Conversation Intelligence data to provide fascinating insights into sales conversations and processes.
For example, they analyze millions of sales call recordings to find patterns predictive of closing deals.
This data-driven approach makes their posts incredibly unique and actionable.
Gong is on the cutting edge when it comes to AI-powered sales technologies and strategies. Their blog is a must-follow for any sales ops professionals or leaders.
5. SuperOffice
With a particular focus on CRM strategies and customer experience, SuperOffice’s blog is a great resource for customer-facing roles.
Their content covers topics like:
- 📞 Customer service best practices
- 📊 Service and support metrics
- 🛠️ CRM software comparisons
If you’re looking for advice on nurturing customer relationships and providing excellent CX, SuperOffice needs to be on your radar.
6. Forget the Funnel
Forget the Funnel creates tactical content that is all about user onboarding, product adoption, and product-led growth.
Their how-to posts related to SaaS onboarding and engagement are second-to-none.
A few examples:
- 🚀 How to improve your signup and onboarding flows
- 📈 Tracking and optimizing product usage metrics
- 🎯 Developing targeted lifecycle campaigns
If you work on product marketing or growth teams, their concrete strategies will help you convert and retain customers.
7. Salesforce
Given their dominance as the #1 CRM software, Salesforce’s blog offers an insider’s perspective on SaaS.
Their wide variety of posts cover topics like:
- ⚙️ Emerging martech trends
- 🤖 AI-powered sales tools
- 📈 Industry benchmarks
Salesforce uses its own data and insights to provide a uniquely broad view of the SaaS ecosystem. Its posts help you understand the big-picture trends shaping the industry.
8. Groove
Groove’s blog provides an inside look at the company’s journey from a fledgling startup to a company with over $10M in ARR.
Their transparent stories are invaluable for other entrepreneurs and SaaS operators.
Here are a few examples of their most popular posts:
- 📉 How we rescued our failing startup
- 💵 When should you redesign your SaaS pricing?
- 🙌 Why we committed to being a fully remote SaaS company
If you want candid, practical advice on the trials and tribulations of building a bootstrapped business, Groove needs to be at the top of your reading list.
9. All That SaaS
As the name suggests, All That SaaS covers all things SaaS – from product reviews to growth tactics and industry analysis.
Their broad perspective on the SaaS ecosystem makes their blog a fantastic resource for professionals in any role.
A few examples of popular content categories:
- 📊 SaaS metrics and financials explained
- 🆕 Roundups of new and trending SaaS apps
- ⚙️ Guides to major SaaS technologies and categories
If you’re looking to expand your knowledge across all aspects of SaaS, All That SaaS needs to be on your radar.
10. Inside Intercom
Given Intercom’s expertise in customer messaging, their blog offers a wealth of insights on customer communication and engagement.
Some of their most popular post categories include:
- 🤖 Conversational marketing and sales strategies
- 💬 Productivity tips for customer support teams
- 🙋♂️ Tactics for more human-centric branding
Inside Intercom should be a go-to resource if you’re interested in leveraging messaging to strengthen customer relationships.
11. ChartMogul
With a laser focus on SaaS analytics, ChartMogul’s blog provides invaluable insights into metrics.
Their team of data analysts unpack topics like:
- 📊 Actionable ways to improve SaaS metrics
- 💸 Financial considerations for different monetization models
- 📈 Benchmarking your SaaS company against industry standards
If you’re data-driven, you’ll love ChartMogul’s obsessively-researched analytical content. It’s a must-follow for founders, investors, and finance teams.
12. Totango
As a leader in customer success software, Totango’s blog offers great insights into customer retention and engagement.
Some of their most popular article themes include:
- 📞 Pro tips for better customer onboarding
- 🚨 Churn rate analysis and reduction tactics
- 🤝 Optimizing customer touchpoints across the journey
If you want advice on building customer-centric products and workflows, Totango must be on your reading list.
13. The Daily Egg
With a niche focus on conversion rate optimization, The Daily Egg publishes tactical tips for boosting website performance.
Their posts offer actionable strategies on:
- 📈 Landing page and email optimization
- ⚙️ Technical website fixes for faster load speeds
- 🎨 Improving website UI and UX
If you’re looking for concrete ways to improve traffic, leads, and sales from your SaaS site, The Daily Egg is a phenomenal resource.
14. OpenView Labs
Backed by the leading expansion stage VC firm OpenView, OpenView Labs offers a wealth of insights on SaaS growth.
They share advice on strategic topics like:
- 💸 How to fundraise at each stage of your startup
- 📈 Marketing and sales strategies to spur growth
- 💪🏻 Scaling up leadership and operations
If you’re an early-stage founder looking for VC-backed growth expertise, OpenView’s content is invaluable.
15. Chaotic Flow
With his extensive SaaS experience, Joel York’s Chaotic Flow blog offers unique perspectives on SaaS business strategy.
His popular posts dissect topics like:
- 💰 SaaS pricing and packaging tactics
- 🤝 Optimizing customer lifecycle workflows
- 🚀 Getting distribution flywheel momentum
If you want an experienced operator’s perspective on strategic SaaS challenges, Chaotic Flow should be on your radar.
16. Predictable Revenue
As pioneers of outbound sales, Predictable Revenue’s blog offers cutting-edge advice for sales teams.
Some of their most popular post topics include:
- 📈 Analytics to build high-performance sales teams
- 📞 Outbound sales process optimizations
- ⚙️ Tech stack recommendations for sales tools
Predictable Revenue is an amazing resource if you lead a sales team and want strategic sales guidance.
17. InsideSales
Given their AI-powered sales platform, InsideSales’ blog offers insider tips on sales technologies.
Their posts dissect trends like:
- 🤖 Leveraging AI and machine learning for sales
- 📊 Using data and analytics to optimize sales operations
- 🚀 The future of sales automation and enablement
If you’re a sales ops leader or sales enablement pro, InsideSales needs to be on your radar.
18. Tomasz Tunguz
As a prominent SaaS VC and advisor, Tomasz Tunguz’s blog provides data-driven analysis of SaaS and VC trends.
He offers insightful perspectives on topics like:
- 📊 Key SaaS metrics and benchmarks
- 💰 SaaS startup valuations and investment strategy
- 🌐 The future of SaaS in international markets
His articles are a must-read for founders, investors, and anyone interested in the SaaS financing landscape.
19. Andreessen Horowitz
The influential VC firm a16z’s blog offers unique insights on tech trends – including the future of SaaS and enterprise software.
Though broad in scope, they dissect topics like:
- 🏷 Navigating crowded software categories
- 🤝 New models like crypto networks and marketplaces
- 💪🏻 Scaling startups and company building
If you want sharp analyses of emerging tech from top Silicon Valley investors, a16z’s blog is a goldmine.
20. SaaSBoomi
With an exclusive focus on the Indian SaaS ecosystem, SaaSBoomi provides region-specific insights and strategies.
Their posts analyze trends like:
- 🇮🇳 Case studies of India-based SaaS successes
- 💰 Guidance on finding funding and growth in India
- 🎯 Localization tips for adapting products to the Indian market
If you operate a SaaS company based out of India, SaaSBoomi is mandatory reading.
21. Usersnap
Given that Usersnap focuses on product testing and feedback, its blog offers targeted advice for product teams.
They cover tactical topics, including:
- 🛠 Building feedback loops into agile sprints
- 🎨 Gathering UX feedback and research on prototypes
- 🐞 Bug tracking and QA testing processes
For hands-on tips to improve your SaaS product experience, Usersnap is a phenomenal resource.
22. TechCrunch
The leading tech publication, TechCrunch, offers breaking news and insights into the entire tech landscape, including major SaaS developments.
Though not exclusively SaaS-focused, they provide in-depth analysis on topics like:
- 💸 Major SaaS funding rounds and exits
- 🆕 High-level trends from flagship tech conferences
- 🚀 Profiles of up-and-coming startups to watch
TechCrunch is a must to stay on the pulse of major SaaS news and ecosystem developments.
23. HubSpot
With a powerhouse content team, HubSpot’s marketing blog offers a wealth of resources for inbound marketing.
Though not exclusively SaaS-focused, they provide great tips on:
- 📈 Lead generation and conversion rate optimization
- 🎯 SEO and content marketing strategies
- 📧 Email and lifecycle campaign best practices
For comprehensive inbound marketing training, HubSpot’s blog is comprehensive and detailed.
24. Neil Patel
The digital marketing guru Neil Patel offers regular tips that apply nicely to the SaaS space.
He offers practical guidance on topics like:
- 📊 Google Analytics and data-driven optimization
- 🔍 SEO tactics like backlinks and keyword research
- 🚀 Growth hacking strategies to test
Though not exclusively SaaS-focused, his digital marketing expertise is invaluable for SaaS marketers.
25. SaaS Metrics
As its name suggests, SaaS Metrics offers in-depth analysis and insights on SaaS financials and metrics.
Some of their most popular article themes include:
- 📊 Definitions and benchmarks for key SaaS metrics
- 💰 Customer lifetime value (LTV) and CAC analysis
- 💡 Valuation tips for fundraising and M&A
If you’re a SaaS founder or investing in SaaS companies, their metrics-focused content is mandatory reading.
26. MADX Digital
MADX Digital’s SaaS blog focuses on actionable strategies for SaaS SEO, marketing, and growth.
They dish out tactical tips on topics like:
- 🌐 SaaS SEO audits and technical optimizations
- 📈 SaaS content strategy and effective messaging
- 💰 Cost-effective SaaS growth tactics
MADX Digital is a phenomenal (and underrated) resource if you’re looking for hands-on SaaS growth marketing strategies.
27. SaaS Marketer
With weekly newsletters and posts, SaaS Marketer offers speedy updates on the latest B2B SaaS marketing trends and strategies.
Their concise, scannable content keeps you informed on developments like:
- 🆕 New tactics, technologies, and strategies
- 🚨Major industry shifts and benchmarks
- 💡 Emerging best practices and lessons learned
SaaS Marketer is invaluable to get bite-sized updates on the evolving SaaS marketing landscape.
Final Thoughts
Phew – I know that was a boatload of SaaS blog goodness!
If your head is spinning trying to decide which blogs to follow, I advise starting with 2-3 that most closely align with your role and interests.
Add them to your regular reading list. Once you feel like you’ve gotten value from those, you can branch out and explore other great blogs on this list.
There’s no better competitive advantage than constantly learning.
By tapping into these resources, you’ll stay on the cutting edge when it comes to:
- 🚀 Launching innovative strategies
- 📈 Optimizing your performance
- 🤝 Building customer relationships
SaaS moves incredibly fast. But you’ll gain an invaluable edge by learning from these experts.
The connections and insights you gain from these blogs can catapult your SaaS career or business to new heights!
So don’t wait – dive into these SaaS blogs and start accelerating your success today.
